Here are two good, short reads on the frequency illusion, also called the Baader-Meinhof Phenomenon, a consequence of the fact that our brains are designed to find patterns.
What’s the Baader-Meinhof phenomenon?
Image from http://www.sketchplanations.com/post/143177835521/the-frequency-illusion-we-notice-whats-top-of and shared CC BY-NC 3.0
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